Cadillac’s long-anticipated entry into Formula 1 is edging closer to a major reveal, with a seasoned six-time Grand Prix victor emerging as the prime contender to spearhead their debut campaign. The General Motors-backed operation, set to join the grid in 2026, is reportedly in advanced negotiations with the 35-year-old, who has been absent from the sport since parting ways with his former team at the end of last season. His wealth of experience, combined with a strong personal following, makes him a formidable choice for the American marque’s maiden venture into the pinnacle of motorsport.
After a disappointing swansong in which he failed to reach the podium across his final 19 outings, the driver’s high-profile exit left him weighing his options carefully. In April, he disclosed that discussions were ongoing with multiple teams, yet made it clear that any comeback would hinge on joining a project that aligned with his ambitions and promised genuine enjoyment. Cadillac’s meticulously planned entry, bolstered by substantial investment, appears to meet those criteria, offering both a competitive platform and a new chapter in his illustrious career.
Aside from his on-track credentials, the contender’s marketability plays a significant role in Cadillac’s interest. Backed by influential billionaire Carlos Slim, his signing would provide the team with not only a proven racer but also a gateway to the lucrative Mexican motorsport market. This commercial strength, paired with his reputation for consistency, could give Cadillac a competitive edge both in performance and sponsorship appeal during their formative years in the sport.
While this frontrunner dominates headlines, Cadillac is reportedly evaluating other options for its second seat. Names in contention include Mercedes reserve driver Valtteri Bottas, whose experience and technical feedback could prove invaluable, and Mick Schumacher, whose potential return after a three-year absence would carry significant nostalgic and media pull. The selection process reflects Cadillac’s intent to balance competitive capability with global fan engagement from the outset.
If the deal materializes, the appointment would signal Cadillac’s intent to hit the ground running in Formula 1 rather than endure a slow build-up. With a proven race-winner at the helm, an influential financial backer in tow, and strategic recruitment for their supporting seat, Cadillac’s debut could quickly evolve from a cautious experiment to a serious competitive statement — one capable of shaking up the established order when the lights go out in 2026.
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